FINO Premium Touch Hair Oil 70ml

Shiseido is a globally renowned Japanese cosmetics and skincare brand with over 150 years of heritage – one of the world's leading beauty companies, combining cutting-edge research with premium ingredients to deliver high-performance hair and skincare solutions. Its FINO line has earned legendary status: the FINO Premium Touch Hair Mask received the prestigious @COSME Hall of Fame award and ranked as Japan's #1 hair treatment for multiple consecutive years. The FINO Premium Touch Hair Oil extends this care to a concentrated leave-in serum oil that intensively repairs even the slightest damage.

Key benefits

• FINO's hair oil – No.1 in sales for 4 consecutive years*
• Damage Search function seeks out even slight damage and concentrates repair there
• Dense double-oil formula restores lifted cuticles with a protective coating for lasting smoothness and a silky touch
• Protects against heat and friction, forming a barrier against styling tools and UV damage
• 6 premium beauty essences, including squalane and vitamin E, for comprehensive nourishment
• Lightweight and non-sticky – absorbs quickly without weighing hair down
• Versatile – use on wet or dry hair for instant smoothness and shine

Key ingredients

• Squalane – deep moisturisation
• Phytosteryl/octyldodecyl lauroyl glutamate – improves the hair's moisture barrier
• Polysilicone-13 – helps protect against heat damage
• Vitamin E (tocopherol) – antioxidant protection against environmental stressors
• Hydrolysed conchiolin

How to use

Spread one pump (for semi-long hair) between your palms and work through the mid-lengths and ends of towel-dried hair before drying. For extra shine, apply a little to dry hair. Do not rinse.

FAQ

Do I rinse it out? No – it is a leave-in treatment.

Good for coloured hair? Yes – ideal for frequently coloured, permed or heat-styled hair.

Good to know

• Brand: FINO by Shiseido (Japan) – made in Japan
• Size: 70ml
• Hair type: all hair types, especially dry, damaged and colour/heat-treated
• Fragrance: elegant grace floral scent that lingers throughout the day
• SKU: MZ0222

*INTAGE SRI+, out-bath treatment (oil) market, September 2021–August 2025, value-share SKU ranking (source: Fine Today).

Authentic stock, dispatched from the UK. For external use only. Patch test first and stop use if irritation occurs. Brands may update formulas and packaging, so always check the ingredient list and directions on the pack before use. See our product information page.