Privacy policy
PRIVACY POLICY
Last updated: 16 September 2026
This Privacy Policy explains how Sakura Seoul collects, uses, stores and shares personal information when you visit sakuraseoul.com, place an order, create an account, contact us or use our customer-support services.
WHO WE ARE
Sakura Seoul is a trading name of WEMEDIA TRADING LTD, registered in England and Wales under company number 12791911. WEMEDIA TRADING LTD is the data controller for the personal information described in this policy.
Business address: 19 Moorfield Road, Guildford, GU1 1RU, United Kingdom.
Email: support@sakuraseoul.com
PERSONAL INFORMATION WE COLLECT
Depending on how you use our store, we may collect:
• identity and contact information, including your name, email address, billing and delivery address, and any phone number you choose to provide;
• order and transaction information, including products viewed or purchased, payments, returns, cancellations and customer-account activity;
• payment information. Card and other payment details are handled by Shopify and our payment providers; we generally receive confirmation and limited transaction details rather than full card numbers;
• communications you send through email, our contact form, Shopify Inbox live chat or other support channels;
• device and usage information, such as IP address, browser, device identifiers, cookie data and how you use our website;
• marketing preferences and information from advertising or analytics partners where permitted.
HOW WE COLLECT INFORMATION
We collect information directly from you, automatically through cookies and similar technologies, and from service providers involved in operating our store, processing payments, preventing fraud, delivering orders, providing analytics and supporting customers.
HOW AND WHY WE USE INFORMATION
We use personal information where necessary to:
• perform our contract with you, including processing payment, fulfilling and delivering orders, managing accounts, returns, refunds and cancellations;
• answer enquiries and provide customer service;
• comply with legal, tax, accounting and regulatory obligations;
• protect our legitimate interests in operating, securing and improving the store, preventing fraud, understanding performance and defending legal claims, provided those interests are not overridden by your rights;
• send marketing where you have consented or where otherwise permitted by law. You may unsubscribe at any time;
• use non-essential cookies or similar technologies with your consent where consent is required.
SHARING PERSONAL INFORMATION
We may share relevant personal information with trusted providers only as needed for the purposes above, including Shopify, payment processors, fraud-prevention services, hosting and technology suppliers, delivery carriers, fulfilment providers, customer-support tools such as Shopify Inbox, professional advisers, analytics and marketing providers. We may also disclose information where required by law, to protect legal rights, or as part of a business sale or reorganisation.
SHOPIFY
Our store is hosted by Shopify. Shopify processes information to provide and improve the commerce services used by our store. Information submitted through the website may be transmitted to Shopify and its service providers. You can learn more at https://www.shopify.com/legal/privacy and https://privacy.shopify.com/en.
COOKIES
We use essential cookies to operate the store, remember your cart, keep the website secure and complete checkout. With your permission, we may also use analytics, personalisation and advertising cookies. You can use our cookie banner or your browser settings to manage choices. Blocking essential cookies may prevent parts of the store from working. For more information, see the cookie settings available on our website.
MARKETING
If you sign up to receive marketing, we may send you news, product updates and offers. You can withdraw consent at any time by using the unsubscribe link in an email or contacting us. We will still send service messages relating to your account or orders.
INTERNATIONAL TRANSFERS
Shopify and some service providers may process information outside the United Kingdom. Where required, we use recognised safeguards such as UK adequacy regulations, the UK International Data Transfer Agreement or Addendum, or other lawful transfer mechanisms.
RETENTION
We retain personal information only for as long as reasonably necessary for the purposes described above, including providing services, meeting tax, accounting and legal requirements, resolving disputes and preventing fraud. Retention periods vary according to the type of record and our legal obligations. We securely delete or anonymise information when it is no longer required.
YOUR RIGHTS
Under UK data-protection law, subject to applicable conditions and exemptions, you may have rights to request access to, correction of, deletion of or restriction of your personal information; object to certain processing; receive certain information in a portable format; and withdraw consent where processing relies on consent. You may also object to direct marketing at any time.
To exercise a right, email support@sakuraseoul.com. We may need to verify your identity. We normally respond within one month, although the law allows extensions in some circumstances.
COMPLAINTS
Please contact us first so we can try to resolve any concern. You also have the right to complain to the UK Information Commissioner’s Office at https://ico.org.uk/make-a-complaint/.
SECURITY
We use reasonable administrative, technical and organisational safeguards, but no online transmission or storage system can be guaranteed completely secure. Please do not send sensitive payment details through email, live chat or the contact form.
CHILDREN
Our store is not intended for children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided information to us, please contact us so we can review and delete it where appropriate.
THIRD-PARTY LINKS
Our website may link to third-party sites. Their privacy practices are controlled by their own policies, and we are not responsible for those sites.
CHANGES TO THIS POLICY
We may update this policy to reflect changes to our practices, services or legal obligations. The current version and its last-updated date will be published on this page.
CONTACT
WEMEDIA TRADING LTD trading as Sakura Seoul
Business address: 19 Moorfield Road, Guildford, GU1 1RU, United Kingdom
Email: support@sakuraseoul.com