&honey Deep Moist Shampoo 1.0 440ml

&honey is a Japanese hair-care brand from ViCREA offering honey-inspired shampoos, treatments, hair oils and other products for everyday hair care, built around its concept of "moisture-retaining organic beauty". Deep Moist Shampoo 1.0 is the first step of the Deep Moist line – a moisturising shampoo for dry, frizzy or difficult-to-manage hair.

Key benefits

• Luxurious shea and honey foam gently cleanses the hair and scalp while helping them keep their moisture
• Creates a rich, creamy lather
• Leaves hair feeling soft, smooth and easier to manage after rinsing
• Deep Moist formulas contain over 90% moisturising and protective components (excluding base ingredients; water included)
• 6-free: no sulfates (such as sodium laureth sulfate), parabens, synthetic colourants, mineral oil or synthetic antioxidants, and no animal testing on the finished products
• Peony Honey fragrance (made with Bulgarian peony) with sweet, floral notes
• Suitable for regular use as part of a daily hair-care routine

Key ingredients

• Honey – &honey's own blend of honeys, selected for their high moisturising power
• 100% organically certified argan oil from Morocco
• Royal jelly extract, propolis extract and hydroxypropyltrimonium hyaluronate – part of the Deep Moist moisturising and protective complex

How to use

Apply an appropriate amount to wet hair, massage over the scalp and through the hair into a creamy lather, then rinse thoroughly. Follow with Deep Moist Hair Treatment 2.0 and Hair Oil 3.0 for the full 1.0–2.0–3.0 routine.

FAQ

Which &honey line should I choose? Deep Moist focuses on the hair's moisture balance for dry, frizz-prone hair; Melty Moist Repair is designed for frizz and waves caused by dryness.

Is it sulfate-free? Yes – sulfates such as sodium laureth sulfate are among the brand's six free-from ingredients.

Is this a shampoo and treatment set? No, this listing is one 440ml pump bottle of Shampoo 1.0.

Good to know

• Brand: &honey by ViCREA (Japan)
• Size: 440ml pump bottle
• Hair type: dry, frizzy or difficult-to-manage hair
• SKU: MZ2102

Authentic stock, dispatched from the UK. For external use only. Patch test first and stop use if irritation occurs. Brands may update formulas and packaging, so always check the ingredient list and directions on the pack before use. See our product information page.