FINO Premium Touch Hair Mask 230g x 2

Shiseido is a globally renowned Japanese cosmetics and skincare brand with over 150 years of heritage – one of the world's leading beauty companies, combining cutting-edge research with premium ingredients to deliver high-performance hair and skincare solutions. Its FINO line has earned legendary status in hair care: the FINO Premium Touch Hair Mask received the prestigious @COSME Hall of Fame award and has ranked as the #1 hair treatment in Japan for multiple consecutive years.

A salon-grade intensive treatment and cult favourite worldwide, it restores vitality and softness to dry, damaged, even straw-like hair. This 230g x 2 value set suits frequently coloured, permed or heat-styled hair.

Key benefits

• Treatment sales No.1, 9 years running*
• Damage Search function concentrates repair on even slight damage, for smoothness from roots to ends
• 7-in-1 beauty essence complex with advanced penetrating technology that reaches the hair core for lasting internal repair
• Targets five concerns: dryness, split ends, frizz, tangles and loss of shine
• Rich, thick cream is easy to apply and absorbs quickly – visible results in 3–5 minutes with salon-quality softness; rinsing straight away is also effective
• Intensive moisture lock – restores hydration balance and prevents future damage
• Repairs damaged cuticles and reduces breakage for smooth, silky, bouncy hair with a natural lustre

Key ingredients

• Royal jelly extract – an extract of royal jelly, listed in CosIng as a skin-conditioning ingredient
• Trehalose – a humectant sugar with moisturising properties
• PCA hair-tightening complex – PCA is a humectant, moisturising ingredient
• Squalane – an emollient, hair-conditioning ingredient
• Glutamic acid – an amino acid listed in CosIng as a humectant, hair-conditioning and antistatic ingredient

How to use

After shampooing, squeeze out excess water and apply the rich cream to damaged areas – about 2 teaspoons for semi-long hair. Leave for 3–5 minutes or rinse straight away. Use once or twice a week.

FAQ

Which hair types? All – especially damaged, dry and colour-treated hair.

How long will it last? Two jars give a long-lasting weekly supply; shelf life 3 years.

Good to know

• Brand: FINO by Shiseido – made in Japan
• Size: 230g x 2
• Awards: @COSME Hall of Fame; #1 hair treatment (Japan)
• SKU: 00989

*INTAGE SRI+, in-bath treatment market, January 2017–December 2025, value-share SKU ranking (source: Fine Today).

Authentic stock, dispatched from the UK. For external use only. Patch test first and stop use if irritation occurs. Brands may update formulas and packaging, so always check the ingredient list and directions on the pack before use. See our product information page.